Brand Guidelines
Risk & Appraisals
Precision you can stand behind.
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Precision you can stand behind.
Risk & Appraisals exists to bring clarity to complicated decisions. The mark's angled blade-and-quill silhouette signals precision and authority, while the soft, rounded wordmark keeps the brand approachable rather than intimidating.
The palette stays deliberately restrained — a monochrome range of near-black to soft grey — so the brand reads as measured and trustworthy in any context, from a formal report cover to a digital dashboard.
The primary logo should always appear exactly as shown — never redrawn, recolored outside this guide, or altered in proportion.
Maintain clear space around the logo equal to the height of the mark's icon on all sides. Never let text, imagery, or the edge of a layout enter this zone.
Digital min · 90px
Print min · 0.6in
RecommendedA tight grayscale range — from near-black to pale silver — built for legibility and restraint over decoration.
Jost's geometric warmth softens the brand's authority in headlines; Inter keeps dense, factual body copy effortless to scan.
Small distortions compound fast. These four mistakes are the most common — and the easiest to avoid.
Don't stretch or distort the proportions.
Don't recolor outside the approved palette.
Don't rotate or tilt the logo.
Don't place on low-contrast backgrounds.
A quick look at how the mark and palette hold up across common touchpoints.
